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TILDA >>>
RECIPE FOR CATEGORY SUCCESS
CREATING A RECIPE FOR CATEGORY SUCCESS FOR TILDA
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>> TILDA WANTED TELL MAJOR RETAILERS THE EXCITING POSSIBILITIES THE TILDA BRAND COULD BRING TO THE CATEGORY.
Background >>
AS OFTEN THE CASE, THE RESEARCH, SCALE & PRODUCTS THEMSELVES, BOTH NEW AND OLD WERE IMPRESSIVE, BUT long and as dry as THE uncooked product.
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THE CHALLENGE >>
FIND A WAY TO TELL THE STORY IN AN APPETISING, ORIGINAL WAY TO SHARE THE CATEGORY VISION MEMORABLY.
THE SOLUTION >>
I HAD THE IDEA TO USE A RECIPE BOOK BEING USED BY A COOK, IN A KITCHEN UNTIL FULL THE TILDA CATEGORY SOLUTION WAS SERVED. THIS WORKED ALONG SIDE AN EDITABLE POWERPOINT PRESENTATION.
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